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About

Product Designer Specialist | Complex Workflows | Scalable Design Systems | AI-Driven Solutions

About

Hello, I'm Tati Ramos

Tati Ramos UX Designer

I design systems that simplify complexity, improve decision-making, and drive measurable product outcomes.

My work focuses on complex, data-intensive environments where multiple roles, constraints, and business goals intersect. I transform fragmented workflows into clear, scalable experiences that support both user efficiency and product performance.

I operate across product, business, and technology, contributing beyond interface design to support strategic decisions, align stakeholders, and reduce system complexity. I bring together hands-on execution and strategic thinking to help teams move from complexity to clarity.

Outside work, I’m passionate about photography, technology, motorcycles, Jiu Jitsu, and coffee.

Methodology

How I Work

A structured yet flexible approach rooted in Design Thinking and Philips' Cocreate Process , adapted to the complexity and scale of each project.

01
Discover

User research, contextual inquiry, heuristic evaluation, benchmarking, and stakeholder interviews.

02
Frame

Synthesize insights into personas, journey maps, affinity diagrams, and clear problem statements.

03
Ideate

Co-creation workshops, sketching, ideation sessions, and exploration with cross-functional teams.

04
Build

Wireframes to interactive prototypes in Figma, leveraging and expanding existing design system components.

05
Validate

Usability testing, POC validation, stakeholder feedback loops. Test Early, Learn Fast.

"Work with purpose to drive meaningful impact and transform users’ lives."
Tatiane Ramos
Expertise

Top Skills

A unique combination of deep UX research, clinical domain expertise, and hands-on design delivery , bridging business, engineering, and end-user needs.

Research Methods
Discovery · Validation · Insights
Design Thinking Co-create Process Card Sorting Contextual Inquiry Cognitive Walkthrough Interviews Usability Test Empathy Map Affinity Map Heuristic Evaluation Benchmarking Market Research Surveys Workshop Moderating
Design Deliverables
Output · Artifacts · Documentation
Design Systems Icons Workflows Journey Maps Personas Use-cases Interaction Design Sketch / Wireframe Prototype Branding Presentation Figma Advanced Workflows
Tools & Software
Design · Dev · Collaboration
Figma Adobe CC Sketch Azure DevOps Jira HTML CSS GitHub MIRO Mural VS Code Invision MarvelApp Zeplin Confluence SAP ERP Systems
Domain Expertise
Industries · Standards · Methodologies
Healthcare Clinical Systems Medical Devices SaaS ERP Oil & Gas Regulatory Compliance HIPAA GDPR FDA Standards Waterfall Agile Scrum SAFe
Language Proficiency
Communication across global teams
Portuguese Native
English Fluent
Spanish Basic
Career

Professional Journey

Over two decades shaping digital products across healthcare, energy, education, and enterprise platforms.

UX Designer Specialist
Philips
Nov 2020 – Present
Leading end-to-end UX|UI for regulated healthcare SaaS platforms (Tasy EMR) used in critical care globally. Working with cross-functional teams across R&D, Product, and Engineering. Joined as a consultant via Hero99 (Nov 2020) and transitioned to full-time specialist (Aug 2022).
Healthcare SaaS Design System Accessibility Patient Safety Clinical Systems UX Research Figma SAFe
UX Researcher / Designer Senior
ExxonMobil
Feb 2019 – Nov 2020
Research-driven design consultancy across 3 major product streams: DRM Pricing Portal, Accelerated Learning Platform, and OneConnect B2B. Led 16+ user interviews across 5 countries, created personas, journey maps, heuristic evaluations and interactive prototypes.
Oil & Gas UX Research Design Thinking Personas Heuristic Review B2B Pricing E-commerce
Software Designer Senior
Ausland
Jul 2014 – Jun 2019
Senior designer on ERP web platforms for enterprise clients. Responsible for end-to-end design of complex B2B software solutions, workflows, and custom modules used across manufacturing, logistics, and financial operations.
ERP SaaS Enterprise Web Design Workflow Design B2B
Designer Freelancer
Student Exchange · Sydney, AU
2011 – 2014
Freelance design work during student exchange program in Sydney, Australia. Completed diplomas in Web Development and Marketing. Working with local clients on branding, web design, and digital marketing projects.
Web Development Marketing Branding Freelance
Creative Designer
Schultz Group
2010 – 2011
Creative design work with a focus on visual communication, branding, and print materials for the group's portfolio of companies.
Visual Communication Branding Print Design
Designer & Video Editor
Uninter Group / IBPEx
2008 – 2009
Design and video editing for e-learning platforms and educational content. Creating visual assets and interactive materials for distance learning programs.
E-learning Video Production Education
Web Designer
Rede CNT
2006 – 2008
Web design for the media network's digital presence, creating web layouts, banners, and promotional content for news and entertainment platforms.
Web Design Media HTML/CSS
Design Intern
Universidade Positivo
2004 – 2006
Design internship focused on educational materials, editorial design, and visual communication for the university's academic and institutional projects.
Editorial Design Education Visual Communication